NEXT IN VOGUE
Spatial showroom featuring eight iconic Vogue covers and an immersive backstage video from a photoshoot with Charli XCX.
Services
Apple Vision Pro Spatial Experience
Client
Vogue
Agency
nomtek
Timeframe
2024
Building an app for Vision Pro for the Next In Vogue event was an intense challenge, with a tight one-week deadline to both design and develop the experience.
Having in mind it would be the first time most attendees would try the Apple Vision Pro, I wanted to design an app that was not only simple to use but also engaging enough to make a memorable impact.
The concept was pretty simple: a spatial showroom featuring eight of Vogue Singapore's iconic covers. Leveraging the Apple Vision Pro's 'Infinite Canvas' capability, I decided to arrange the covers in a 360-degree panorama around the user.
With a simple pinch-and-slide gesture or by moving around, users could effortlessly explore each issue. As they focused on a cover, it came to life, playing a short video, accompanying sound or showing different versions of the cover.
This experience aimed to delight Vogue fans with an intuitive, seamless journey through magazine's visual history.
3D Artist:
Konrad Ożóg @nomtek
Bettina von Schlippe
Vogue Singapore Publisher
The April issue offered an exclusive feature: a look behind the scenes of a Charli XCX photoshoot, captured by the renowned photographer Nick Knight.
Under the creative direction of Calum Knight @SHOWstudio, this immersive segment unfolded in a 360-degree video, inviting users to experience the artistry and energy of the shoot up close.
This extra layer added a deeper, cinematic element to the experience, bringing Vogue's storytelling to life in an entirely new dimension.
Video:
SHOWstudio
Visitors themselves became ambassadors, recommending it and bringing their friends over to experience it firsthand. We have managed to present the experience to over 150 people.
This whole thing wouldn't be possible without my dear friends Kasia Gruszka @nomtek, Szymon Niemczyk @nomtek and David Cash @cashlabs.
Thank you Vogue Singapore for inviting me to collaborate!
